THE UNITED COLORS OF BENETTON

I wore Benetton in the early 80's.
After that, under the creative direction of Oliviero Toscani, Benetton began to build brand awareness through print ads centered on the 'colors of the world'.
Benetton's campaign exploited difference and reality and took freedom of speech and the right to express it to a whole new level.
Benetton went on to have some of the most provocative, ground breaking, graphically disturbing  advertising campaigns EVER.
Benetton shocked and raised awareness of social issues, unity and equality.
and now, on the other, less socially conscious side of my brain....The Spice Girls "Spice Up Your Life" is ringing in my head....
"Na na na na na na na na nahhhhhhhh....COLORS OF THE WORLD (Spice up your life) EVERY BOY AND EVERY GIRL (Spice up your life). 


HELP.